Written by Donatos, Squarespace Web Designer & Founder of By Donatos

You’ve built your Squarespace site.
It looks beautiful.
But here’s the problem:
Nobody can find it on Google.

If this sounds familiar, you’re not alone.
Many small business owners think SEO is complicated, expensive, and only for big companies.
But the truth is, you can start improving your rankings right now, without learning code or spending a fortune.

Let’s break it down.

🔍 Step 1: Know What People Are Searching For

Before you can appear in search results, you need to know what your audience is typing into Google.

A wedding photographer in London?
People might search:

“London wedding photographer”
“Best wedding photographer London”
“Affordable wedding photography in London”

💡 Tip: Write these phrases down and use them naturally in your site’s text.

🏗 Step 2: Structure Your Site the Right Way

Google reads your website like a book, and your page titles are the chapter headings.

Bad title: “Home”
Good title: “London Wedding Photographer | Elegant & Timeless Photography”

Your main pages should clearly tell Google (and humans) what they’re about.

📝 Step 3: Write for Humans, Not Just Robots

Yes, keywords matter, but people hire you, not Google.
Instead of stuffing your site with keywords, write content that answers your visitors’ questions.

Example:
Instead of “I’m a London wedding photographer” repeated 15 times, write:

“I capture elegant, timeless wedding photography in London and beyond, so you can remember your day exactly as it felt.”

⚡ Step 4: Use Squarespace’s Built-in SEO Tools

Squarespace makes it easy to:

Add page descriptions (SEO descriptions)
Rename image files and add alt text
Create clean URLs (e.g., yourdomain.com/wedding-photography instead of yourdomain.com/page3)

Spend 15 minutes setting these up and you’re already ahead of most websites.

🔗 Step 5: Get Quality Links

Google loves when other trusted sites link to you.
Start small:

List your business on Google Business Profile
Collaborate with local businesses to share links
Ask clients to link to your site when they share your work

📈 The Payoff

SEO isn’t magic, it’s consistency.
A little work each week adds up.
The goal?
When someone searches for what you offer, they find you first.

📥 Want my free Squarespace SEO checklist?
Join my newsletter and get the exact steps I use for my clients, no jargon, no overwhelm.

👉 Contact me today and let’s make sure your site gets seen.

Good design gets attention. Good SEO keeps it.
— Donatos T.

Squarespace SEO: How to Get Found Without Being a Tech Expert