How Many Pages Does Your Website Actually Need?

Written by Donatos, Squarespace Web Designer & Founder of By Donatos

One of the most common questions I get when starting a new project is:

“How many pages should my website have?”

The instinct is often:

“Let’s add everything – a homepage, about page, services, portfolio, blog, FAQ, contact, testimonials, press, gallery, booking, shop…”

Here’s the truth:
More pages don’t make your site better.

In fact, more pages often dilute your message and confuse your visitor.

Let’s break it down.

🎯 Your Website Should Support a Single Goal

Every site has (or should have) one primary job:

• Book a call

• Sell a product

• Showcase a portfolio

• Get someone to join your email list

• Establish trust and awareness

If your navigation bar has 9+ pages with equal weight, it’s like walking into a store where everything is yelling “look at me!”

Instead, the best websites feel clear and focused.

🎯 A High-Converting Website Often Has Just 3 – 5 Core Pages

Here’s a lean but powerful structure I use for most of my clients:

1. Homepage

   • High-impact headline

   • Clear overview of what you do

   • Call-to-action (CTA) that leads deeper

2. About Page

   • Personal connection

   • Credibility & story

   • Why you’re the right fit

3. Services / Work / Portfolio

   • Clear offering

   • Who it’s for

   • Examples or social proof

4. Contact Page

   • Simple form

   • Location or email

   • Optional booking link

5. (Optional) Blog / FAQ / Shop — only if they support your main goal

🚫 What to Avoid

• Pages that say nothing new
  Don’t separate “Mission,” “Vision,” and “Values” if they could live in one section.

• Too much repetition
  If every service has its own page, they better each have unique value.

• Dead-end pages
  Always guide the visitor: “What should they do next?”

💡 Ask Yourself:

• Can someone understand what I offer in under 10 seconds?

• Is my navigation helping or distracting?

• Does each page lead somewhere meaningful?

🧭 The Right Structure = More Conversions

Websites aren't brochures — they’re tools.
If you want yours to work, keep it focused.

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📞 Book a Call today and let’s build something smart together.

Less noise. More clarity. Better results.
— Donatos T.