Written by Donatos, Squarespace Web Designer & Founder of By Donatos

So, you launched your Squarespace website. You picked a nice template, wrote a few paragraphs, uploaded some photos... and waited.

But no one’s contacting you. Traffic is low. People bounce off the homepage in seconds. Something’s clearly not working.

You’re not alone.

As a Squarespace web designer, I’ve worked with dozens of small business owners, creatives, and personal brands who come to me with the same issue:

“I built a site, but it’s just not doing anything for my business.”

Let’s fix that.

The 5 Most Common Reasons Squarespace Sites Fail (And How to Fix Them)

1. You Designed for Yourself, Not for Your Audience

Your site may look nice to you, but does it communicate clearly to a first-time visitor?

Fix: Write copy that speaks to your visitor’s goals, not your personal story. Use headlines that tell people what you do, for who, and why it matters — fast. And always ask: Would this make sense to a total stranger?

2. Your Homepage Is a Wall of Nothing

Too many Squarespace sites open with a vague headline, a big image, and... nothing else. No structure. No hierarchy. No direction.

Fix: Your homepage should guide the visitor. Use clear sections:

What you do
Who you help
Proof (testimonials, past work)
A strong CTA (what should they do next?)

Make it scannable. Make it feel alive.

3. You’re Not Asking for Action

No one is clicking your buttons, because they don’t exist, or they’re buried in the footer.

Fix: Every page should have a purpose. Ask people to:

Book a call
Sign up for your newsletter
View your services
Contact you

One action per page. Keep it focused.

4. Your Site Looks the Same as Everyone Else’s

Squarespace templates are great, but when you don’t customize them, you blend in with everyone else.

Fix: Add personal brand elements, custom fonts, strong visuals, better layout spacing, copy with personality. Your site should feel like you, not like “Template Brine Version 47”.

5. It Doesn’t Feel Like It Was Built with Strategy

You can tell when a site was made in 4 hours. It loads, sure. But it doesn’t convert.

Fix: Think beyond design. What are your goals? Lead generation? Bookings? Authority?
Structure the site around those goals. Pages should support them. CTAs should drive them. Design is just the surface, strategy is the skeleton underneath.

What a Good Squarespace Website Actually Looks Like

Here’s what I aim for in every project:

Clarity: You instantly know what the brand is about.
Speed: Loads fast on all devices.
Visual Impact: Thoughtful typography, spacing, and color — not just decoration.
Purpose: Every section has a reason to be there.
Conversion: Whether it’s booking, signups, or sales — it moves people to act.

If your site doesn’t feel like this yet, don’t worry, it’s fixable.

Want More Guidance Like This?

I write articles like this to help you get real results from your Squarespace site — not just compliments.

If you want to learn:

How to improve your homepage
What makes a high-converting layout
How to plan your next redesign
And how to make your site feel like a real brand...

→ Join my newsletter and get actionable tips straight to your inbox.

Or, if you're ready to upgrade your site now → Let’s work together.

Thanks for reading — your site deserves to work just as hard as you do.
— Donatos T.

Why Your Squarespace Website Isn’t Working and How to Fix It